Sleep with Rain

To show small business owners how AT&T makes starting a business a breeze, we reunited a group famously terrible at running one - the cast of The Office, the most streamed tv show in history. Proving that if they could start a business, anyone could.

We created a new, real product and, when hype was at its peak, we released a 6-minute short film showcasing the highs and lows of the business’s launch day.

AT&T

USA Today / Fast Company / Lad Bible / Ad Age

Teasers

In the lead up to the campaign launch we released a bunch of content to tease the reunion, including creating LinkedIn pages for each of the cast. One teaser blew up TikTok, gaining over 25 million views in just a few days.

@attbusiness This team is going to change the world. Stay tuned… dreamwithrainn.com #DreamWithRainn ♬ original sound - AT&T Business

  • Pillow

    We actually created the pillow for real so fans at home could also Sleep with Rainn.

  • Website

    We created an e-commerce site where people could purchase the SWR pillow. The pillows sold out in a couple of hours.

  • Playlist

    For those who couldn't get their hands on the pillow we released Rainn's sleep album on Spotify

Case study > > >

  • Cannes Lions Silver