The Champagne of Beers Region

We petitioned the Milwaukee City Council to establish a permanent Champagne of Beers Region around the Miller Brewery grounds - which they duly voted into law on June 15, 2021. So far, the stunt has earned over 750 million impressions and been covered everywhere, from Fox News to ESPN, Thrillist, Travel + Leisure and Vinepair.

Even more amazing, in 2023 the French retaliated. The committee for the protection of Champagne ordered that 2,352 cans of Miller High Life be emptied and crushed. New York Times article here. You can’t make this shit up.